Internet & web site Marketing

 
marketing consultant uk
click internet marketing consultant for main site
 
I have worked for almost 20 years for a selection of blue-chip organisations and have demonstrated a record of achievement in delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.

This was achieved by using analytical and strategic skills and combining them with a flair for creative solutions.
 
       
   
 

Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.

 
 

Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.

 
 

Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).

 
 

Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.

 
 

Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.

 
 

Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.

 
 

Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).

 
 

Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.

 
 

Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.

 
 

Put together web site for dorset artist - producing enquiries from as far afield as South America.

 
 

Put together web site for south coast guest house - producing 200-300 hits per day.

 
 

Credential

credentials

I have worked for almost 20 years for a selection of blue-chip organisations and have demonstrated a record of achievement in delivering profitable growth in a wide range of products & services to the
CONSUMER,
BUSINESS-TO-BUSINESS,
SECURITY,
HEALTHCARE,
TOURISM
markets.

This was achieved by using analytical and strategic skills and combining them with a flair for creative solutions.

  • Increased gross margin of Brand A by 40% over budget by redefining the brand's USP, repackaging the brand and working with sales and trade marketing to revise the heavy discounting strategy.
  • Through competitor analysis, developed a superiority claim and bolder proposition for Brand B which stemmed several years of sales decline and then grew sales by 8% in the first year.
  • Pioneered the adoption of PR strategies and sampling tactics as a major proactive communication vehicle. e.g. achieved £385k value of media coverage for a spend of £10k ( Brand C).
  • Developed marketing strategies turning Brand D 60% ( and declining ) market share into 95% market share within 18 months; tripled sales and doubled profits in four years.
  • Launched to 500+ engineer 'salesforce' the ACPO Campaign; acclaimed as "the best launch we've ever had". Delivered pre-tax profits of ca £0.75 million.
  • Developed specific brand strategies, presenting them to and steering them through the Board, and gaining Board commitment. Overachieved budgeted sales by 5.3%.
  • Initiated, with packaging department, a new approach to pack design which saved ca 5% on print costs (£80k).
  • Developed and implemented a total "repackaging exercise" for a small Bournemouth hotel; including the dramatic increase in prices by as much as 60 percent. Reversed the sales decline and increased the profitability as a consequence.
  • Put together a marketing plan involving the development of a new sourcce of sales leads for the sales force, a "Yellow Pages ® " strategy, a PR campaign, and the production of over 100 pieces of promotional material - all within 9 months.
  • Put together web site for dorset artist - producing enquiries from as far afield as South America.

 

Designed and/or optimised a number of web sites for submission to search engines. Examples are:
Children Need Families
bournemouth hotel
Prepare for Command
transcript services
Optical components
Sports equipment online
Danser Hydraulics
Internal Doors, External Doors
Legal Transcription Services
Chandlery & Marine Leisurewear
Boatyard Pwllheli
Driving jobs in Southampton, Portsmouth, Hampshire & South Coast
Sports Trophies, Plaques & Shields
weddings in cyprus
Advertising & Design Agency
Swimming pool repairs
Cheap wedding packages in cyprus
Cyprus weddings
Fixings for classic & vintage cars
marine electronics

sites being developed:

Karting online shop
direct mailing house
Dorset Stress Relief
Stevenage Driving School
Health & Beauty - Poole
bathroom ideas
try this
click
automatic systems
cheap cigarettes online
surfing images
cowhide rugs online
wooden doors
shower curtain system
Sorveteria - Cabo Frio
Royal Wedding Souvenirs
Norlight UK


Yellow Pages is a registered trademark of Yell Ltd
website marketing
olduvai gorge
oldupai gorge
Primary care Training
driving school bournemouth
Mavis Hutchison
Manchester Pest Removal
Central Heating Christchurch
locksmiths bournemouth
technology company
website packages & seo packages
dust and fume extraction systems
frameless showers
Hemel hempstead Driving School
contract driver hire
Fireworks Online
Training & Management Development Consultants
Floor & Wall Tiles
Traditional & Contemporary Architectural Ironmongery
Safety Signs

 

 
       
 

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Looking for help with your own web site from a website marketing company
domain name choice & registration | web hosting advice | web design | search engine optimization | seo copywriting services | link building | small business package

 
   
   
   
 
Search Engine optimization (or website optimization) is one of those terms that is open to interpretation. It can cover a host of activities, and more recently has been used to encompass all aspects of what we would call “website marketing”. We think it is important to spell out what we see as the distinction between “Search Engine Optimization” and “Website Marketing”. This will make it easier to compare information we give with that found on other websites. The definition of search engine optimization has become less clear because of the changes in the way in which search engines have ranked pages over the past few years. Originally, all of the optimization process involved carrying out on-page changes, so optimization included changing elements only on your website and nowhere else. Google and other search engines then started to place increasing importance on links to your website from other websites, press releases, blogs etc. These “off-page” processes are the elements of SEO that involve carrying out marketing strategies NOT on your website.
 
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